Elinadav Heymann has a Master in Political Science from the Hebrew University. He is currently CEO of the Archimedes Group. Before that, he was the Director of the EFI (European Friends of Israel) at the EU Parliament in Brussels, Belgium, and Director of Political Affairs at the EFI. He worked as Senior Consultant for the T.A.R.A. Group, as Spokesman and Advisor for the Knesset and as Senior Intelligence Agent for the IDF Air Force. Working with groups and people involved in conflicts taught Elinaday Heymann on how to communicate over various channels, such as web 2.0 or with traditional media.